Electrical Dealer Magazine - October 1952 - Releases

Electrical Dealer Magazine is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]October 1952 Issue[/U][/B] 25th Anniversary Issue PART 1- THE PAST as recorded by ELECTRICAL DEALER The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937! The Dealer Story--Pioneers in retailing electrical appliances The Salesman's Story- A new business was launched by specialists The Distributor Story--The backbone of modern marketing The Advertising Story-History of Appliance Advertising The Time Payment Story- Financing plans make mass selling possible The ELECTRICAL DEALER STORY-History of a growing magazine Looking Back-Promotion ideas from the early days PART II- THE PRESENT as a milestone of industry progress The Fifth Freedom-A report to consumers on electrical living There's Always Room At The Top- Little known facts about men in the news PART Ill- THE FUTURE as viewed by marketing and advertising experts The Presidents' Forum-Industry executives predictions Marketing And Advertising Forum-The five -year outlook Can These Be Tomorrow's "Growth Appliances"- A designer's conception From Cubby Holes To Showrooms- Appliance centers go modern [I]Great full page ads including:[/I] Laundry Equipment: ABC-O-Matic Automatic Washer Speed Queen Dryer and Wringer Washer Laundry Queen "Truly" Automatic Washer Bendix Washer and Dryer Apex Automatic Washer and Dishwasher Tide's Frigidiare Washer Promotion Dexter Wringer Washers Woman's Friend Wringer Washers Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants Thor Automatic and Semi-Automatic Washers Easy Spindrier Washers and Easy Wringer Hamilton Dryers Dishwashers: American Kitchens Dishwasher Crosley Dishwasher Vacuum Cleaners: Royal Lewyt Hoover Apex Strato-Cleaner Cadallic Universal Jet-99 Eureka