Trade Publications

Here is a fascinating look at the design and implementation of the Frigidaire Rollermatic washer. 13 pages of this issue are dedicated to the design, testing and development of one of Frigidaire's longest lasting washer transmission. Other articles include: How the Loudness of Sound is Determined When Evaluating Electric Absorption Spectroscopic Analyses of Rubber Materials Short Range Telemetry System Provides Test Data on Rotating Parts Patent Searching

Consumer Bulletin was a highly respected consumer product information magazine from the 1930's onward. It was the main competitor to Consumer Reports from the 1930's through the 1970's. [B]Articles on Products and Ratings in this issue include:[/B]

• Automatic Dishwashers
[I]Full discussion and tests of 13 portable and undercounter dishwashers are conducted.[/I]

• Weather Instruments

• Small Automobiles

• Color Film

[I]Please note this issue was lent to our library in a bound volume which could not be taken apart for scanning. An overhead book scanner was used, which produces very good quality scans, albeit with some slight page curling at the margins. The documents are clear and nice to read and the pictures are very good as well, however it's quite not up to the same image quality standard as a flatbed scanner.[/I]

Appliance Manufacturer is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the design and manufacturing areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. Of particular interest: Very cool article on Maytag's new all-pushbutton Automatic Washer. How Westinghouse's Roast Guard feature works on their electric ranges. New packaging design for GE Appliances.

Appliance Manufacturer is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the design and manufacturing areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. Of particular interest: Very cool article on GM Frigidaire appliance designers and how they work together in an atmosphere of creativeness. Maytag introduces their Halo-of-Heat dryer. GE Kitchen Center wins awards for GE designers and engineers. Surprising number of new appliances at Chicago Summer Market show.

Appliance Manufacturer is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the design and manufacturing areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. [U][B]Index of the January 1957 Issue[/B][/U] A Progress Report On Whirlpool Unity of Purpose: An Introduction by Board Chairman Walter G Seeger An Interview on Policy with President Elisha Gray II Decentralization of the Manufacturing Operations An Interview on Finances with Vice President of Finance Mason Smith The 1957 Models of the Whirlpool Full Major Appliance Line An Interview with Vice President of RCA Whirlpool Sales John Hurley How the Whirlpool Organization Plan Works Specialized Machines Make the Combination Washer-Dryer Perforated Wash Tub Flexible Electrostatic System Applies Porcelain Enamel Employee Relations In Action at the Marion Division What Whirlpool Did to the Harvester Plant Product Development Committees Coordinate Department Efforts Design of the Month: RCA Whirlpool Imperial Refrigerator-Freezer Appliance Service Is Put In A New Perspective

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. This issue is dedicated to early automatic dishwashers. Complete history is shown including the how the GE and Hotpoint Dishwasher evolved from the Walker dishwasher company. The Westinghouse from the Conover Dishwasher and early images of Hobart's KitchenAid dishwashers. Then a thorough explanation, images and feature charts of all available home dishwashers in 1953. A another story on early Dishwasher Detergents also makes for a fascinating read.

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. Particularly interesting articles in this issue: What Can You Do With Washer Trade-ins An Old Technique Sells Modern Dishwashers An Automatic In Every Home New Products announces the 1955 Frigidaire Washer and Dryer Line Automatic Washer Ads in this issue: Laundry Queen Easy Bendix Maytag Hotpoint with a window lid!! ABC-o-Matic Frigidaire's New low-priced (the Pulsamatic) Laundry Pair Apex/Tide Detergent Blackstone and KitchenAid Dishwashers

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

In 1960 Electrical Merchandising Magazine had changed over to a weekly tabloid style Newspaper from a monthly magazine. Essentially it is a condensed version of Electrical Merchandising. Highlights of this issue include the introduction of Maytag's All Push Button washer, Waste King's New Dishwasher Spray Arm, Easy's new bottom of the line washer/dryer combos, KitchenAid's new portable-hand held mixer and an Appliance Store with Built In Features.

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]May 1959 Issue[/U][/B] Highlights The New Wash and Wear Features of Laundry Appliances. Great full page ads of the following laundry equipment (among other appliance ads): Hotpoint Washers, Dryers and Dishwashers Waste King Dishwashers Frigidaire Dishwashers Maytag Washers Whirlpool Washers Whirlpool Combos Blackstone Washers Easy Combo-matic Philco Duomatic Norge Dispensomat Washer and Dryer Controls Corp Laundromation Cycle-Set Power Timer Hamilton Washers

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]Index of the October 1957 Issue[/U][/B] [img]http://www.automatice.org/THUMBNAILS/z1296.gif[/img]

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]Index of the October 1957 Issue[/U][/B] [img]http://www.automatice.org/THUMBNAILS/z1283.jpg[/img]

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]Index of the September 1957 Issue[/U][/B] [B]Full Page Vintage Ads:[/B] [color=red]Speed Queen Washers and Dryers[/color], Hotpoint Microwave Electronic Cooking, [color=red]Hoover Floor Polishers[/color], Radion Television Antennas, [color=red]General Electric Automatic Washer[/color], Toastmaster Heaters, Waste King Disposers, Westinghouse Heaters, Magic Chef Gas Ranges, Pittsburg Plate Glass, Olympic Hi-Fi, Tide Detergent, Electric Steam Radiators, Aetna Life, Steelman Hi-Fi and Record Players, Ironrite Ironers, Commercial Credit, Quaker Heaters, General Electric Refrigerators, DuMont Television Sets, Better Homes and Gardens Magazine, Hotpoint Television Sets, [color=red]Regina Vacuum and Polisher, Universal Vacuum Cleaners[/color], [color=red]FSP-Whirlpool Factory Specification Parts[/color], Chromolux Range Elements, Mallory Batteries, General Slicing Machines, Caloric Gas Ranges, Oster Small Appliances, National Cash Register, Progressive Farmer, BVI Small Appliances, Bell & Howel Tape Recorders, Cory Fresh'nd-aire Heaters, Sylvania Halolight Television Sets. [B]Double Full Page Vintage Ad Spreads: [/B] Westinghouse Television Sets, McCalls Magazine, Hamilton Beach Small Appliances and Vacuum Cleaners, Chicago Tribune, Amana Refrigerator-Freezers, Whirlpool Complete Kitchens, United Staets Steel, General Electric Promotions, Laides Home Journal, Youngstown Kitchens, Johnson-Wax Convertible Polisher, [color=red]Frigidaire Automatic Washers and Dryers[/color], Ray-O-Vac Batteries, RCA-Victor Television Sets, General Electric Kitchens, Universal Coffee-Matic, RCA-Victor Record Players, Readers Digest Magazine, Admiral Television Sets, Good Housekeeping Magazine, Voice-of-Music Record Players/Hi-Fi, General Electric Television Sets, Eureka Vacuum Cleaners, Magnavox Hi-Fidelity, Motorola Stereo Hi-Fi. [B]3+ Page Vintage Ads or Catalogs:[/B] [color=red]Westinghouse Appliances for 1958 (8 pages)[/color], [color=red]Whirlpool Automatic Washers and Dryers for 1958 (8 pages)[/color], Dormeyer Small Appliances (6 pages), [color=red]Maytag Halo-of-Heat Dryers (3 pages)[/color], Ingraham Clocks (5 pages), [color=red]Philco Bendix Washers, Dryers and Combos for 1958 (5 pages)[/color], [color=red]Norge Automatic Washer and Dryer for 1958 (4 pages)[/color], Columbia Phonographs and Hi-Fi (6 pages), Webcor Tape Records and Sound Systems (4 pages). [B]Other Ads:[/B] West Bend Coffee Makers, Metal-Ware Coffee Makers, Beldon Electrical Cords, Dexter Washing Machines, Driver-Harris Chrome, Grundig Majestic Radios, Remington Rand Shavers, Phonola Phonographs, Arvin Heaters, Lamb Electric Motors, Roper Gas Ranges, Arvin Radios, Crestwood Electric Blankets, Duratub sinks, Toastmaster Water Heaters, Salton Hotray, Yellow Pages, Pentron Tape Recorders, Tung-Sol Vacuum Tubes. [B]Featured Articles:[/B]

• Trends—Region by Region
• Economic Currents
• Seven Marks of the Successful Dealer
• The Loudspeaker—Letters from our Readers
• The Golden Sound of Hi-Fi
• Here’s How to Sell Hi-Fi
• Selling Tape Recorders
• Sales Keep Growing for a Camera Store
• Whirlwind with Washers
• Portable Radio Sales by the Thousands
• Major Appliance Service: Repairing Dishwashers
• From Record Shop to Hi-Fi Store
• Vacuum Tube Business Never Goes Bad
• Why Moisture Makers Sell at List
• Electric Appliance News—New Products
• News—-Trade Report
• Narda School
• Scheduled Meetings
• Music Merchants Show
• Color T.V. Schedule

[B]Introduction of New Products for 1957/1958 Section - (1 to 5 paragraphs about each product):[/B] [color=red]RCA-Whirlpool Washers and Dryers[/color], Tappan Electric Ranges, [color=red]Kelvinator Washers and Dryers for 1958[/color], [color=red]Frigidaire Washers and Dryers for 1958[/color], Toastmaster Coffeemaker, Mitchell Heat Pump Air Conditioners, Speed Queen Washers and Dryers for 1958, Hoover Steam-Dry Irons, Fresh'nd-Aire Heaters, Thermador Oven, Farberware Cooking Appliances, Nesco Cooking Appliances, Swing-Away Can Opener, Toastmaster Heaters, Lasko Dutch Oven, Westinghouse Electric Blanket, Cory Percolators, Schick and Lady Schick Shavers, Royal-Matic Coffeemaker, Lasko Griddle, RCA-Whirlpool Gas Washer-Dryer Combination, BVI Can Opener, Party-Q Hand Vacuum Cleaner, Nesco Fryette Deep Fryer, Salton Hot-tray, Ampere Baseboard Heaters, Toastmaster Irons, Heatmore Heaters, Westinghouse Heaters, Cory Can Opener, Lasko Skillet, Toastmaster Toaster, Themador Heater, Nesco Fryette, Dustronic Precipitator, Duo-Therm Heater, Constellation Fan, Sunbeam Repair Kit, Wood Water Heater, Chico Portable Dishwasher, Dominion Toaster, Hamilton Beach Frypan, Admiral Built-In TV, Motorola 1958 Television Line, General Electric Radios, Columbia Transistor Radio, Philco Radio Line, Motorola Radio Line, Westinghouse Hi-Fi Line, Stromberg-Carlson Hi-Fi, Philco Phonographs, Motorola Hi-Fi Line, Olympic Hi-Fi, Columbia 1958 Hi-Fi Line, Granco Hi-Fi, Rayovox Intercom, Gerrard Record Player, Buton Transistor Record Player, Tele-Tone Phone.

The GE Review was an engineering magazine created to report on the advances of technology of the time, including advances in Home Appliances. [B]Articles in July 1952 issue...[/B] [B][I]Editorial: The Fourth of July[/I][/B][I][/I] [B][I]New Switchgear Laboratory Goes into Operation[/I][/B][I][/I] Late last month on the flatlands of southwest Philadelphia, GE’s new high-capacity switchgear development laboratory was officially dedicated. With Company spokesmen looking ahead to an annual U.S. power consumption of possibly a trillion kw-hrs by 1965—more than triple the amount now being used—the new laboratory will aid in the development of switch- gear of higher ratings to keep pace with this phenomenal growth. continued… [B][I]Engineering the Automatic Washer[/I][/B][I][/I] The automatic clothes washer is a simple device—to the housewife. She throws in the laundry, sets a control dial, and goes about her telephoning. A short time later she removes the laundry—washed and damp-dried. Simply stated, the function of a domestic washing machine is to get the laundry clean, rinse out the detergent, and extract most of the water. For a third of the century these operations were performed with a machine in which the laundry was manually lifted from the tub and fed through a water- extraction device. Most of these devices were wringers, powered by the washing- machine motor. A limited number were the centrifugal-extraction type using the same or a separate tub. continued… [B][I]Stopping Ships [/I][/B][I][/I] Even with modern navigating and communication aids there are times when things get out of hand and a collision ol ships appears imminent. The need for meeting this situation—rare though it may he—has an influence on the design of ships’ power plants. Most large and fast ships are powered bv a steam turbine that drives the propeller through suitable gearing and shafting. The astern power that is used for stopping a ship is provided by a comparatively small separate section of the main turbine. The question immediately arises as to why the astern element can’t be given the same power as the ahead element. Well, it can. The simplest arrangement would he another turbine of the same size geared to drive the propeller backwards. continued… [B][I]Ferromagnetography[/I][/B][I][/I] Contrary to general belief printing did not originate with Gutenberg; to the ancient Chinese belongs the credit. They made engravings—used mainly for printing on silk cloth—by carving figures out of wooden blocks. Later, around 1120 BC. they introduced wooden blocks of movable type. Modern printing, on the other hand, began in the middle ages—about the year 1423. It was during this period that Johann Gutenberg, a German stonemason, had the idea of printing with movable type. So he set about his skill, cutting alphabets out of small wooden blocks to be used for typesetting. A friend advised him to use metal instead of wood, since it wouldn’t wear out so easily. This he did. As you can imagine, this task required many years and a large expenditure of money. He financed his operations by borrowing money on the type he’d already completed. Then, to prove to his creditors and the many cynics the worth of his efforts, he completely reproduced the Bible in print. continued… [B][I]Cool Breezes — Story of the Electric Fan[/I][/B][I][/I] Fans preceded written history by many centuries. Some of the most ancient known fans were those of the Chinese dating back to 3000 BC. And ceremonial fans were used in 1700 BC by the reigning monarchs of Egypt and Assyria. Some thousand years later the "punkah" —a hand-swung lightweight ceiling-suspended fan—was introduced in India, and even today is still in use there. From exquisitely made folding tans of the Japanese, followed by 17th century Paris creations of surpassing beauty, we come to the practical palm-leaf type and simpler folding fans of grandmother’s day. It’s not possible to give the exact age of the electric fan—the youngest member of the ancient family of fans. But the earliest record of a U.S. patent awarded for an electric fan was in 1854. This was a ceiling-suspended assembly of several large fan blades, each hinged along one edge to a horizontal rotating arm driven by a battery-operated motor. Arms on the blades struck projections causing the blades to vibrate and thus agitate the air. continued… [B][I]Longer Life for Dry-type Transformers[/I][/B][I][/I] Improvements in dry-type power transformers and their insulations is a good example of how electrical engineers are continually making progress in lengthening the life span of electric equipment and increasing its endurance to higher temperatures. For many years insulations known as Class A were about the only ones available to the transformer designer. These insulations consisted of materials such as cotton, silk, or paper—impregnated with organic varnishes to give them additional mechanical and electrical strength. They were used in a medium of mineral oil or air. Such insulations were relatively inexpensive but a maximum allowable temperature limit of 105 C was necessary for reasonable life. continued… [B][I]The G10 Germanium Rectifier[/I][/B][I][/I] In 1886 a German chemist by the name of Alexander Winkler found an unknown metal sulfide and isolated the element which he called germanium. It has a shiny metallic appearance, is extremely hard and brittle, and is recovered as a by-product in the smelting and refining of zinc ores. Because germanium falls into group four of the periodic table, it has some of the chemical characteristics of the elements on either side of it. Germanium is both an electrical conductor and an electrical insulator, depending on its temperature, and is classed as a semiconductor. continued… [B][I]Nylon for Bearings and Gears[/I][/B][I][/I] Although nylon is generally associated with such decorative items as stockings and sweaters, we have found that its versatility extends well into the fields of bearings, gears, and other workaday applications. Nylon is tough at low7 temperatures, is resistant to abrasion, has strength in thin sections, is light in weight, has certain self-lubricating qualities, and is resistant to many chemicals. Properties are given in the table on the opposite page. Exact characteristics and specifications can be found in the literature put out by the manufacturers of nylon molding powders. Bearing Tests - Of interest to design engineers is published data that shows the effect of wear on nylon when used as a bearing material. Results of tests using nylon against nylon, steel, and brass under various loads and speeds, and with various lubricants, are given on page 35. As you may suspect, the lowest rates of wear are found when nylon is run against nylon in a dry condition, as well as when nylon is run against steel lubricated with SAE 10 oil. When nylon is rubbed against brass, the metal flakes off and contaminates the hearing surface. continued… [B][I]The Unit Cost of Light[/I][/B][I][/I] There’s more to figuring the cost of a lighting system than adding up the prices of fixtures, installation, and electricity. A tabulation of over-all annual costs that the customer may expect to pay appeals to the businessman, because it is expressed in his own language. Rut further analytical cost studies of operating and maintenance methods and lamp efficiencies may show you the way to worth-while savings or better lighting for the same expenditure. To help you along this economic pathway a relatively simple formula has been devised. It is referred to as the "unit cost of light” method. In its most flexible form it deals with the raw light as generated by the lamps in just one fixture. Then, once the unit cost of light in dollars per million lumen hours is known, you can easily apply it to a specific installation if over-all costs are also desired. continued… [B][I]Added Kick for Turbojet Engines[/I][/B][I][/I] Getting an 80-ton airplane into the air in a matter of seconds is no easy job. The problem is one of providing more than normal maximum thrust or "kick” at take-off. In the case of B-45 and B-47 jet bombers, their power plants (J-47 turbojet engines—one is shown on the adjacent page) were equipped with combustion-chamber water-alcohol injection systems for augmenting thrust. Variations of these systems boost the take-off thrust from 15 to 25 percent or higher. As a result, heavy jet-powered aircraft can take off from minimum- length runways with maximum safety. continued… [B][I]Are We Ready for Railroad Electrification in the U. S.? .[/I][/B][I][/I] Admittedly, widespread electrification in I lie United States is not just around the corner. Rut there is an element in the cost of railroad electrification and in the success of operation through the ensuing years that can not be settled too soon. This all-important factor is standardization. And standardization is so important primarily because it permits repetitive manufacture. Standardization, of course, offers other advantages that may be more familiar, but every day brings new evidence that a custom-designed article built in a job shop cannot compete with a highly engineered item produced under conditions of repetitive manufacture. It is time for all who may have a hand in railroad electrification in the United States to start sifting out the alternatives and to find agreement on what may be the standard system of electrification in this country. Let us speak briefly about the prospects of electrification and [hen expand the theme of standardization. continued… A Brightening Outlook - When will we see railroad electrification resumed in the United States? The answer depends largely on costs, with the cost of fuel or energy being a big part of the expense of locomotive operation. When we compare the cost of diesel fuel with the cost of purchased electric power at the figures current today, we find them roughly equivalent. We are speaking, of course, of gallons of fuel oil or kilowatt-hours of electricity at the locomotive. As long as power costs in these two forms are even approximately equal, it is obvious that the diesel- electric locomotive with its lower investment is the correct answer for new installations. At the same time this approximate equality tells us that extensive electrified systems already installed should continue to be operated. continued… [B][I]New Safeguard for Protective Coatings[/I][/B][I][/I] You can best define a plastics material as a synthetic organic substance. At some stage of production it’s plastic— capable of being shaped; or liquid— capable of being cast. Furthermore, it’s either thermoplastic or thermosetting. If thermoplastic, it softens under heat and can he remolded. If thermosetting, it sets under heat and can’t be remolded. Phenolic materials are thermosetting plastics. And from practically the outset of the industry they’ve enjoyed an ever- expanding market. They take many and various forms. Probably the most familiar to you are radio cabinets, telephone handsets, buttons, tube bases, mechanical parts, and so on. continued… [B][I]Dollar-sign Engineering [/I][/B][I][/I] The photo sequence beginning on the next page will show you how a value analyst operates—step by step—on a typical project. Here, it’s the timer for the automatic clothes washer. Because space doesn't permit us to show the results of the analysis on every part of the timer, we have selected one part as being typical. (In the actual project more than 30 individual parts of the timer were analyzed for value.) It should be emphasized that nothing was wrong with the timer when we approached the Value Analysis Unit and requested a survey. The timer operated satisfactorily and costs were in line with similar products. But. as is the case with far-sighted management, they wanted to see if it wasn’t possible to further eliminate any unnecessary costs. continued… [B][I]Moisture vs Rubber Insulation[/I][/B][I][/I] Although rubber compounds are used to waterproof such everyday items as overshoes, raincoats, and garden hoses, rubber compounds in general can’t be considered waterproof when used as an insulation for wire and cable. What works on raincoats may not work on cables—the basic differences are: length of exposure; effect of moisture on the electrical properties. Cables insulated with rubber compounds must withstand years of continual exposure with a consequent absorption of moisture. And moisture absorption has proved to be a contributing factor in cable failures. continued…

If you like vintage supermarket products, Modern Packaging Magazine is a fun look at how products were packaged in the 1950's. Lots of great packaging trade industry ads and articles relating to vintage products of the past!

House and Home Magazine was the Better Homes and Gardens for the professional home builders. While not specifically related about home appliances, this magazine was geared towards all aspects of building homes in 1950's. This issue's main articles: EDITORIALS Time for new ideas, new models Trade-ins can help everybody STORY OF THE MONTH What 33 leaders are doing to meet the buyers’ market NEW HOUSES Is the three-zone house the answer to today’s living? Why summer houses are fun for designers, a boon to builders DESIGN How new ideas and materials are changing the fireplace LAND PLANNING Jalonack plays it big and handsome in a 4,000-house project MARKETS Report from 35 cities: Trade-ins are catching on big How 23 builders use community pools to boost sales PRODUCTS AND PRACTICE Experimental house: Is thin shell concrete practical? Four more ways to build better for less New load-bearing window walls NEWS Survey shows house starts still close to ’53 and *54 levels Remodeling market: Federal Reserve says it is up only 3% Index to these and other News reports DEPARTMENTS Letters Technical Publications Technical News Advertising Index VINTAGE ADVERTISEMENTS From: Alliance Ware, Inc., Aluminum Co. of America Amcrete Corporation, American Motor Corp. (Kelvinator Division) American-Standard Corporation (Plumbing & Heating Division), American Telephone & Telegraph Co., American Welding & Mfg. Co., Anco Window Corporation Andersen Corp., Arco Company, The Armstrong Cork Co., Asbestos-Cement Products Assn., Bakehte Co. (Division of Union Carbide & Carbon) Bendix Moldings, Inc., Berns Manufacturing Corp., Besser Company, Bessler Disappearing Stairway Co., Bilco Co., The Bird & Son, Inc., Blue Ridge Glass Corp., Briggs Mfg. Co., Brikcrete Associates, Bryant Division (Carrier Corporation), Bull Dog Electric Products Co., Carrier Corporation (Bryant Division), Case & Son Mfg. Co., W. A., Ceco Steel Products Corp., Certain-Teed Products Corp., Chase Brass & Copper Co., Combustion Engineering, Inc. (Home Equipment Div.) Connor Engineering Corp., Consoweld Corp., Crane Co., Crawford Door Company Curtis Companies Service Bureau, Douglas Fir Plywood Assoc., Dow Chemical Co., The Dur-o-Wal, Eljer Co., Electromode Corp., Elkay Mfg. Co., E-Z-Way Sales, Inc., Fleet of America, Inc., Frigidaire Div. (General Motors Corp), GBH Way Homes, Inc., General Electric Co., General Motors Corp. (Frigidaire Div.), General Tire & Rubber Co., The (Bolta-Floor Division), General Tire & Rubber Co., The (Jeannette Division), Georgia Pacific Corporation, Gerber Plumbing Fixtures, Gold Seal Division (Congoleum-Naim, Inc.), Grant Pulley & Hardware Co., Great Lakes Carbon Corp. (Perlite Division), Grillcraft Co., Hall-Mack Co., Halstead & Mitchell Harnischfeger Homes, Inc., Heinley Mastercraft Products Homelite Corp., Horizon Door Company, Inc., HOUSE & HOME, Ingersoll Products Division (Borg-Warner Corp.), Inland Homes Corp., Insulite Division (Minnesota & Ontario Paper Co.) Johns-Manville, Kelvinator Div. (American Motor Corp.), Kennatrack Corp., Kentile, Inc., Keystone Steel & Wire Co., Kwikset Sales & Service Co., Leviton Manufacturing Co., Libbey Owens Ford Glass Co., Line Material Co. Division of McGraw Electric Co. Long-Bell Lumber Company Louisville Cement Co., Maas & Waldstein Co., Majestic Co., Inc., The Mastic Tile Corp. of America McCall’s Magazine, McGraw Electric Co. (Line Material Co., Division of) Midcontinent Adhesive Company Midget Louver Co., Miller Mfg. Co., Inc., Frank B., Minneapolis-Honeywell Regulator Co., Minnesota & Ontario Paper Co. (Insulite Division) Moen Valve Co., Monsanto Chemical Co., Moore, Inc., Goodloe E., Mosley Electronics, Inc., Mueller Brass Co., National Concrete Masonry Assn., National Electrical Mfrs. Assn., National Gypsum Co., National Homes Corp., National Lock Company National Mfg. Co., National Oak Flooring Mfrs. Assn., National Pool Equipment Co., National-U. S. Radiator Corporation New Castle Products, Inc., Nudor Mfg. Corp., Nutone, Inc., Onan & Sons, Inc., D. W., Owens Corning Fiberglas Corp., Panelfold Doors, Perlite Division (Great Lakes Carbon Corp.), Peterson Window Corp., Pittsburgh Plate Glass Co., Place Homes, Inc., Portland Cement Association Progress Manufacturing Company, Ramset Fastening System (Shure-Set), Ready Hung Door Corp., Remcon, A division of Pyramid Instrument Corp. Remington Arms Co., Inc., Reynolds Metals Co., Roberts Mfg. Co., Ruberoid Co., The, Samuel Stamping & Enameling Co., Schlage Lock Co., Scholz Homes, Inc., Shure-Set (Ramset Fastening System), S. K. Laboratories, Inc., Smith Corp., A. O., Sonoco Products Co., Stylon Corp., Summitville Tiles, Inc., Superior Electric Co., The, Union Carbide & Carbon Corp. (Division of Bakelite Corp.), Unique Balance Company, Inc., United States Plywood Corp., Universal Atlas Cement Co., Utility Appliance Corp., Van-Packer Corp., Visking Corp., The Vulcan Radiator Co., The, Weatherstrip Research Institute Weiser Co., Western Lock Mfg. Co., Westinghouse Electric Corp., Weyerhaeuser Sales Co., Wiegand Co., Edwin L., William Wallace Co., Wood Conversion Co., Woodall Industries, Inc., Woodward Iron Co., Yale & Towne Mfg. Co.,

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]Index of the February 1959 Issue[/U][/B] [B]Full Page Vintage Ads:[/B] McGraw Edison Air Conditioners, Westinghouse Air Conditioners, Waste King Dishwashers, Hoover Vacuum Cleaners/Floor Polishers, Hotpoint Appliances, Philco Electric Ranges, Dominion Coffee Maker, Maytag Automatic Washers, Atlas Aire Fans, Ben-Hur Freezers, Frigidaire Appliances, Lawn-Boy, Presto Coffeemakers, Chicago Tribune, Chevrolet Trucks, Remington Shavers, Aetna Life, National Electric Living Program, Honeywell Gas Valves, Good Housekeeping Magazine, Regina Vacuum Cleaners, Frigidaire Golden Rule Service, Roper Gas Ranges, Fasco Fans, General Electric Motors, Philco Appliance Marketing, Signal Fans, Presto Small Appliances, Westinghouse Fans, Blackstone Automatic Washers and Dryers, Caloric Gas Ranges, Better Homes and Gardens Magazine, Coolerator Air Conditioners, Gibson Air Conditioners, Grabar Appliances, Kelvinator Air Conditioners, Senora Television-Radio-Hi-Fi, General Electric Vacuum Cleaners, Frigidaire Air Conditioners, Philco Air Conditioners, Sylvania, United States Steel, Sylvania Clock Radios, Olympic Hi-Fi, Hamilton Dryers, Kelvinator Dealer Awards. [B]Double Full Page Vintage Ad Spreads: [/B] Waste King Dishwashers, R&M Hunter Fans, General Electric Telechron Clocks, Hotpoint Refrigerator-Freezer, Westinghouse Light Blubs, Gold Starred Gas Ranges, RCA-Victor Television Sets, Admiral Television Sets, Amana Air Conditioners, Sylvania High-Fi, Motorola Television Sets, Zenith TV and Radio, Hotpoint Condenser Dryers, General Electric Fans, York Air Conditioners, RCA Stereo, Norge Refrigerator and Dispensomat Automatic Washers, Philco Radios, Hamilton Beach Hat-Box Vacuum Cleaner and Appliances, GE Credit. [B]3+ Page Vintage Ads or Catalogs:[/B] 16 Page Whirlpool Appliances Catalog, Chrysler Air-Temp Air Conditioners, Fedders Air Conditioners. [B]Other Ads:[/B] Toastmaster Water Heaters, Chromolux Heating Elements, Arvin Stereo, Yellow Pages, Arvin Radios, Whirlpool FSP Parts, Westinghouse Dehumidifiers, [B]Featured Articles:[/B]

• Trends—Region by Region
• Stock Market Report... the industry on Wall Street
• How’s Business... retail sales at a glance
• Economic Currents
• SPECIAL REPORT: Fans and Air Conditioners
• Will Air Conditioning Begin Setting Sales Records Again
• He Sold 135 Units in February
• He Sells Them Like Sacks of Sugar
• He Concentrates on Special Markets
• Cold Weather Cools Off Fan Sales
• He Sells Nothing But Fans He Promotes ’Em 12 Months a Year
• Who Says Vacuum Cleaner Home Demonstrations Are Dead?
• TV and Major Appliances in the Market Basket Idea Digest
• He Nets 14 Percent on Custom Built Hi-Fi
• Electric Blankets Everywhere
• Better Home Merchandising: The Department of Ideas - Better Kitchen Merchandising
• They Turn Appliance Shoppers into Kitchen Customers
• What’s New In Chicago?
• The Houseware’s Show
[I]One of the most revolutionary of prototype appliances at the Market was this ultrasonic dishwasher by Westinghouse. G-E calls this radical new cabinet a power storage center. Elevator section rises from base at touch of button. This Maytag washer features a "timed bleach injector" which makes possible automatic, safe machine bleaching. A dream appliance last year, this Hotpoint range is now being produced commercially. It has flop-down surface units. Line-up of stereo in Philco space illustrates industry's swing to one-piece units. Side speakers, baffles broaden sound source. Model tuning TV :from bed draws attention to Admiral remote tuner, first such device available for low-priced portables. [/I]
• The NARDA Convention

[B]Introduction of New Products for 1959 Section - (1 to 5 paragraphs about each product):[/B] Westinghouse Built-in Oven, Westinghouse Built-In Wall Refrigerator Freezer, Westinghouse Air Conditioners, Kitchen-Aire Range Hood, Admiral Ranges, Refrigerators, Built-in Ranges, Air-Conditioners, Ironrite Built-in Ironers, Hamilton Beach Hat-Box Vacuum Cleaner, Chrysler Air-Temp Air-Conditioners, Westinghouse Evaporative Coolers, Sub-Zero Built-in Refrigerator Freezers, Herrmidifer Humidifier, Astral Portable Refrigerators, Tappan Built-in Ranges and Refrigerators, Westinghouse Vacuum Cleaners, Ben-Hur Bar Refrigerators, Lovell Wringers, Welbuilt Range, Oasis Dehumidifiers, General Electric Vacuum Cleaner, Westinghouse Fans, Emerson-Pryne Range Hood, Bern Air-King Humidifiers, Columbia Stereo-Phonos, General Electric Radios, Motorola TV and Stereo, Sylvania Stereo Hi-Fi, RCA-Victor Radios, Olympic 1959 Electronic Line, Setchell-Carlson Radio-Phono, Emerson Phonoradio Combination, Sylvania Clock-Radio, Concert Organ.

Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format. [B][U]Index of the May 1957 Issue[/U][/B] [B]Full Page Vintage Ads:[/B] Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators. [B]Double Full Page Vintage Ad Spreads: [/B] Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators. [B]3+ Page Vintage Ads or Catalogs:[/B] Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine. [B]Other Ads:[/B] West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes. [B]Featured Articles:[/B]

• Trends—Region by Region
• Portable Sales Should be Plus Sales
• Economic Currents
• 92 Washers in Three Days [I]Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...[/I]
• Color TV Specialist [I] A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...[/I]
• A Department Store Fights Back [I] Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price[/I]
• $300,000 from Home Demonstrations [I] Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.[/I]
• A Discount House Merchandises Recorders [I] Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.[/I]
• The Electronic Microwave Oven/Range—A Revolution in Cooking [I] What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.[/I]
• A New Approach to Kitchen Planning [I] Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.[/I]
• Brazil's Galloping Appliance Market [I] Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom[/I]
• Major Appliance Service: Repairing Electric Clothes Dryer [I] Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration[/I]
• Electric Appliance News—New Products
• News—Trade Report
• Color TV Program
• EDITORIAL: Not Price Alone

[B]Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):[/B] Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony, [I]General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler. Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.[/I]

Consumer Bulletin was a highly respected consumer product information magazine from the 1930's onward. It was the main competitor to Consumer Reports from the 1930's through the 1960's. [B]Articles on Products and Ratings in this issue include:[/B]

• [B]Grape-Nuts improves its product — [/B]by leaving out a few very modern ingredients
• [B]Refrigerator-freezer combinations[/B] Nine frost-free and conventional models are included in this report. Brands tested: Amana Free-O-Frost, Frigidaire, General Electric, Kelvinator Foodarama, Leonard, Norge, Philco, Sears Coldspot. [I]Both refrigerators and refrigerator-freezers have full-width freezer compartments, and on this account most people do not realize there is a vitally important difference between the two types of appliance. If you contemplate buying, be sure you have a clear idea of the difference between the refrigerator and the refrigerator-freezer, for if you buy a refrigerator when what you really need is a refrigerator-freezer, the results can be very disappointing. Some manufacturers have done little to eliminate this confusion or adopt clear standards of nomenclature. Indeed, some refer to both types of appliance as refrigerators; others designate some of their combination appliances as having “zero degree” freezers or “true freezers.” The following definitions should help to dispel some of the confusion which exists in consumers’ minds. continued...[/I]
• [B]The new Comet automobile[/B] [I]Someone has suggested that the Comet may be the car for those who cannot decide between a full-size car and the compact models, as represented by Corvair, Falcon, Valiant, Rambler American, and Studebaker Lark. Actually the interior of the Comet is larger than the Falcon only in the trunk space, for both cars have the same passenger space dimensions and the same engines. Exteriorly, however, the Comet is bigger; it has a 4½-inch longer wheelbase, is 14 inches longer overall, and is about 115 pounds heavier than the Falcon. The Comet has dual headlamps while those on the Falcon are the older style single headlamps, which in CR’s opinion are preferable. continued...[/I]
• [B]Hedge trimmers[/B] Reports and ratings of 9 popular brands of hedge trimmers and 2 hedge trimming attachments. Brands tested: Black & Decker, Craftsman, Disston Dragon, Hedgemaster, Hedgshear, Little Wonder, Skil, Sunbeam, Trimmer Boy [I]Trimming hedges and shrubbery with a pair of hand-operated hedge shears is a tiresome and time-consuming task. Electric-motor-operated trimmers make light work of the hedge-trimming chore. Even a novice, with a little practice, can turn out a well-trimmed hedge in a fraction of the time—and likewise a fraction of the muscle-weariness—required for hand trimming. There is a certain amount of hazard in using a hedge trimmer, as there is with nearly all power tools, but there is a greater hazard with hedge trimmers than some other tools, because there is no way in which the cutting blades can be guarded. continued...[/I]
• [B]Bargains from abroad[/B] It is not necessary to take a trip abroad in order to buy foreign bargains. This article tells how you can buy by mail. [I]One of the joys of taking a trip is buying unusual items, or bargains, which can be brought back and displayed as souvenirs or mementos of the happy journey. Many people are not aware that it is also possible to get items from abroad by mail order, not quite so easily as they could buy something from Sears, perhaps, but with no great difficulty either. continued...[/I]
• [B]What pool owners should know[/B] Safety rules for homeowners with back yard pools
• [B]Portable electronic flash units[/B] A report on six of the new models - Brands tested: FR-150, Futuramic Strobonar, Metz Mecablitz, Multiblitz Color SL, Strobomite, Ultrablitz Monojet [I]The development of the transistor and the new miniaturization techniques of the electronic industry have been put to good use in the design of the new portable electronic flash guns. Not too many years ago, the electronic flash or “strobe” unit was a bulky and heavy accessory and therefore unwieldy for the amateur photographer to carry and use. The “strobe” units were expensive to buy, and battery costs were high. By contrast, the six flash units discussed in the present article were all reasonably light, relatively inexpensive, and compact, and batteries were relatively low in price. continued...[/I]
• [B]The problem of fallout from nuclear tests[/B] Consumers’ Research presents the informed opinion of a distinguished physicist in the field of nuclear energy on the vital question of fallout and its dangers. [I]On the topic of nuclear fallout and its dangers, there is a welter of conflicting opinions, and it is most unfortunate that the views expressed often represent publicity-seeking attempts by zealots who have an ax to grind. When scientists seem to disagree on questions of such a fundamental nature, the lay public is not to be blamed for finding itself puzzled and confused, and ready to question, perhaps, the honesty and competence of the scientists concerned. continued...
• [B]Tight watch bands can impair function of nerves of the hand[/B] A recent item in The New England Journal of Medicine reports damage to the nerves of a part of one hand which caused numbness of the thumb and the area at its base. Increase in the area of numbness finally caused the patient to resort to medical advice. No cause for the trouble was found, and during the next two months the normal lack of sensation extended to involve the index finger. continued...[/I]
• [B]What’s in a name?[/B] The product may change and change and change again, but the old name goes on and on - [I]The makers of Cafotan tablets, one of the patent medicines mentioned in our article on “ Painkillers and ‘cold remedies’ ” in the October 1959 Bulletin, have written to Consumers’ Research to say that the Cafotan made today differs in composition from the product which we discussed. As a matter of fact, says Premo Pharmaceutical Laboratories, Inc., the maker, there have been two changes in formulation since the tablets we examined were made. Originally Cafotan contained aspirin, phenacetin, caffeine, and quinine sulfate. Although the maker claims that this formulation was discontinued well over 10 years ago, during World War II, this 4-ingredient Cafotan is the kind that Consumers’ Research obtained when we recently acquired samples of various drugs from the current stock of a busy retail drug store. During World War II, according to the maker, quinine sulfate was eliminated from the formula, leaving Cafotan for the time being as a straight “APC” tablet—aspirin, phenacetin, caffeine—not essentially different from dozens of other APC preparations. Then in 1958, Premo made yet another change, substituting sali-cylamide for aspirin. continued...[/I]
• [B]Garden hose—plastic or rubber composition?[/B] [I]Plastic garden hose is much lighter in weight and more convenient to handle than rubber hose, use of which is now limited mainly to industrial purposes. Consumers’ Research has had several different brands and types of plastic hose in use and allowed them to be exposed to the elements all the year round for some years. Our observation has been that plastic hose is on the whole very satisfactory and has great advantages, particularly for a woman, in its lightness. As there are many brands on the market that are guaranteed for periods up to 12 years, there seems to be no point in attempting to differentiate between the specific brands of makes that carry a guarantee. continued...
[/I]
• [B]Devices sold for draining flooded basements[/B] Two electric-powered pumps and a gadget which uses water power to move water[I]Want to pump water up to a height of 6 feet at the rate of 300 gallons per hour—without an electric motor or gas engine? Advertisements for the Speedy Drainer seemed to promise such results, but actual performance in tests at Consumers’ Research was much less impressive. continued...[/I]
• [B]Concluding test findings on the new outboard motors[/B]

[B]Regular Features Include:[/B]

• [B]The Consumers’ Observation Post[/B]
• [B]Editorial: Are home furnishings advertisers missing the boat?[/B] [I]Dependability in a household appliance is what women want most. At least that is the view of B. A. Chapman, executive vice president of American Motors Corp., and general manager of the Kelvinator Division. If Mr. Chapman is correct in his analysis, there are a lot of home furnishings advertisers who are throwing away large sums on full pages in what are called the “home shelter” magazines. As a matter of fact, that is just what the foremost trade paper in the field thinks is happening. Reporting an analysis of the full-page advertisements in the April issues of House & Garden, Better Homes & Gardens, and Living, Louis Goodenough noted that something like one third of the ads showed people in formal or semi-formal evening clothes, and commented that in this country we don’t dress for dinner as the British often do. “It’s about time,” he said, that we “have a return to home furnishings that do something for today’s consumer.” continued...[/I]
• [B]Brief cumulative index[/B]
• [B]Listings of Current Phonograph Records[/B]
• [B]Ratings of Current Motion Pictures[/B]